Sheo-style is a so called concentrated idea, a message that an individual transfers to the world via his image. The more clear the message is and the less superficial it is (as an idea of an art work), the more style it has. How to grasp a style? To describe the image of a person with one or two words. Also, sheo-style is a link between an individual message and a Sheo-model of the balance between desire and duty.